It is wonderful not to let yourself be distracted :) Have you read Greg McKeown’s Essentialism? I think you’d like it.

I know exactly what you mean by arrogance — it’s a real issue not just to be snobbish but I’ve started to think more in terms of who is doing the selling of what is ‘popular’ than who is doing the buying into — just stopping to ask the question of who is benefiting can raise alarm bells :)